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    ibmsocialbiz: A social business is about a million miles from “business as usual,” which is why so many organizations find it difficult — and painful — to fully embrace. It involves a new focus internally and externally. It means the company has to honestly: Be transparent Engaged with customers in an ongoing relationship Distribute, share power Distribute problem solving Have people willing to be leadership coaches, not controls Empower employees to contribute Develop an interdependent ecosystem of partners Deliver service when, where, how the customer wants Enable customers to define products/services Anticipate customer needs via Content Insider 233 Social Media Mix 
    Source: ibmsocialbiz

    ibmsocialbiz:

    A social business is about a million miles from “business as usual,” which is why so many organizations find it difficult — and painful — to fully embrace. It involves a new focus internally and externally. It means the company has to honestly:

    • Be transparent
    • Engaged with customers in an ongoing relationship
    • Distribute, share power
    • Distribute problem solving
    • Have people willing to be leadership coaches, not controls
    • Empower employees to contribute
    • Develop an interdependent ecosystem of partners
    • Deliver service when, where, how the customer wants
    • Enable customers to define products/services
    • Anticipate customer needs

    via Content Insider 233 Social Media Mix 

    (via emergentfutures)

    ibmsocialbiz:

    A social business is about a million miles from “business as usual,” which is why so many organizations find it difficult — and painful — to fully embrace. It involves a new focus internally and externally. It means the company has to honestly:

    • Be transparent
    • Engaged with customers in an ongoing relationship
    • Distribute, share power
    • Distribute problem solving
    • Have people willing to be leadership coaches, not controls
    • Empower employees to contribute
    • Develop an interdependent ecosystem of partners
    • Deliver service when, where, how the customer wants
    • Enable customers to define products/services
    • Anticipate customer needs

    via Content Insider 233 Social Media Mix 

    (via emergentfutures)

    Info

    posted by:
    contini
    date:
    Jun 22, 2012 (a Friday)
    time:
    12:38:32 (11 months ago)

    Notes

    There are 54 notes on this item.

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    12. thestratcommers reblogged this from prweek and added:
      The conundrum of teaching Evaluating Social Media Networks for Brand Value (other than the lengthy course title) is...
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    19. miraclewimp reblogged this from ibmsocialbiz and added:
      Good thoughts for local Councils...Scouting moves forward
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